Avicii extending global reach in America

DJ's tour stop set for Saturday at Reno Ballroom

Scott Oxarart

Metromix Reno producer
January 10, 2012

Avicii extending global reach in America

An example of the growth and popularity of 22-year-old DJ Avicii came from the social networking site, Twitter.

Celebrity supermodel Heidi Klum: “RT @heidiklum LA Traffic sucks! Fortunately I'm listening to Avicii REALLY LOUD!”

The Grammy-Award nominated entertainer was born overseas (as Tim Bergling), but his following is exploding in the United States. He’s was ranked by DJ Mag as the sixth best DJ in the world.

His 25-date, coast-to-coast U.S. tour started in Detroit on Jan. 5 and on Saturday, he plays at the downtown Reno Ballroom at 9 p.m.

Avicii, also a remixer and producer, is riding high off his current hit “Levels.”

The song is gaining even more popularity by Flo Rida, who remixed the track into a platinum song, “Good Feeling.”

Avicii has been praised by David Guetta, collaborated with Leona Lewis and just barely became old enough to consume alcohol, at least in the U.S.

What’s interesting is that despite his Sweden routes, he knows in order to extend his global reach he has to engage Americans, which is where he makes most of his money. Not only is his tour in the U.S., he’s vowed to raise $1 million to fight hunger here through Feeding America.

“For me personally, when I found out how big the hunger problem in United States actually was it was shocking,” Avicii said through his website. “I never would have imagined that one in six Americans struggle with hunger. Or that one in four children routinely do not get enough to eat. For me I've always considered hunger a third world problem and would have never guessed it being a problem of such magnitude in a country like America where, for the past year and a half, I've been spending more time in than I have at home.”

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